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Datejust 31 – M278278-0034
Datejust 31 – M278278-0034
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Detail
- REFERENCE278278
- Model CaseOyster, 31 mm, yellow gold
- BezelFluted
- Water ResistanceWaterproof to 100 metres / 330 feet
- MovementPerpetual, mechanical, self-winding
- Calibre2236, Manufacture Rolex
- Power ReserveApproximately 55 hours
- BraceletPresident, semi-circular three-piece links
- DialSilver set with diamonds
- CertificationSuperlative Chronometer (COSC + Rolex certification after casing)
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Silver dial
The dial is the distinctive face of a Rolex watch, the feature most responsible for its
identity and readability. Characterised by hour markers fashioned from gold to prevent
tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to
ensure perfection.
The Fluted Bezel
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster
bezel had a functional purpose: it served to screw the bezel onto the case helping
to ensure the waterproofness of the watch. It was therefore identical to the fluting
on the case back, which was also screwed onto the case for waterproofness, using
specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine
Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on
this Datejust 31.
18 ct yellow gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the
highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum
or palladium added, different types of 18 ct gold are obtained: yellow, pink or white.
They are made with only the purest metals and meticulously inspected in an in-house
laboratory with state-of-the-art equipment, before the gold is formed and shaped with
the same painstaking attention to quality. Rolex's commitment to excellence begins at
the source.
MODEL AVAILABILITY
All Rolex watches are assembled by hand with the utmost care to ensure exceptional
quality. Such high standards naturally restrict Rolex production capacity and, at times,
the demand for Rolex watches outpaces this capacity. Therefore, the availability of
certain models may be limited. New Rolex watches are exclusively sold by Official
Rolex Retailers, who receive regular deliveries and independently manage the
allocation and sales of watches to customers. Panda is proud to be part of the
worldwide network of Official Rolex Retailers and can provide information on the
availability of Rolex watches.
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